Johnson's baby soap is enriched with Vitamin E. Easy to grip bar for bathing your newborn, recommended by the doctors. No Sulfates, No Parabens, No Dyes. Johnson's baby soap has a rich, creamy lather that gently cleanses and helps keep your baby's skin soft and supple. Preserves baby's natural skin moisture. Clinically mildness proven.

Sodium Tallowate, Water, Sodium Cocoate or Sodium Palm Kernelate, Glycerin, Titanium Dioxide, Fragrance, Pentasodium Pentetate, Tetrasodium Etidronate.

Gently massage Baby soap against your baby's skin or lather against a soft washcloth, then rinse. With warm water, our improved bar and your soothing touch, bathtime will be extra special time for both of you.